Rajkummar Rao signed as the new face of this fashion house

Mitesh Sumbad, Rajkumar Rao and Nilesh Chhadva

Kora by Nilesh Mitesh, a luxury men's celebration wear brand, announced Rajkummar Rao as its brand ambassador. This partnership brings together two dynamic forces whose journeys are defined by grit, passion, and an unwavering commitment to excellence.

Rajkummar's rise from a small-town dreamer to one of Bollywood's most celebrated actors mirrors the brand's ascent over the past 13 years, evolving from a boutique label to a premier menswear brand synonymous with elegance and heritage- inspired designs.

Rajkummar says, "Kora's journey mirrors my own in many ways. Both of us began with nothing but determination, forging distinct paths in a highly competitive space. I'm thrilled to represent a brand that embraces innovation while staying grounded in its origins, much like I have throughout my career."

Founders Nilesh and Mitesh said, "Having Rajkummar Rao as part of the Kora family feels like a perfect match. His story, driven by hard work, authenticity and immense talent, resonates deeply with us. Together, we'll continue to celebrate the art of rising from humble beginnings to achieving something extraordinary."

The brand's partnership with Rajkummar invites customers to 'Celebrate Life in Style,' with a collection that reflects modern luxury while embracing India's cultural legacy.

The actor will headline the fashion house's upcoming campaigns, spotlighting the brand's newest collection-an opulent blend of timeless tradition and cutting-edge fashion.